About Us

السلام عليكم (Peace be upon you),

We are El Nuur (Elnuur), and we are inspired by the profound connection between Islam and light. The name "Elnuur" encapsulates our mission—a mission to illuminate hearts, inspire minds, and brighten the world with the essence of goodness.

In the vast tapestry of Islamic tradition, light holds a special place. It symbolizes knowledge, guidance, and the eternal spark of faith. It represents the radiant path towards unity, love, and peace. At Elnuur, we believe that every act of goodness, every product we offer, can be a beacon of light in the lives of our customers and the world we all share.

Our Guiding Principles
Our commitment to delivering goodness is not just a mantra; it's our way of life. Here's how we put our principles into action:

Delivering Products of Inspiration: We carefully curate products that serve as reminders of goodness. Each item we offer is designed to inspire and uplift, carrying the essence of Islamic heritage and values.

Giving Back to the Community: We believe in making a positive impact. That's why we donate a portion of our profits every month to Muslim Aid Australia, contributing to vital humanitarian causes that make a difference in the lives of those in need.

Exceptional Customer Service: We hand-pack every order with love and dedication to ensure your satisfaction. Your trust in us is our most cherished treasure.

Environmental Responsibility: We are committed to minimizing our carbon footprint. Our eco-packaging and carbon-neutral delivery are steps toward a more sustainable and responsible future.

Our Shared Vision
إن شاء الله (God willing), we hope you will join us in nurturing a vision where the radiance of goodness, compassion, and understanding envelops our dunya. Together, we strive to align with Allah's guidance and reap the benefits of walking in His Path.

With each product, each interaction, and each endeavor, we carry the light of Elnuur forward, guided by the timeless wisdom of Islam and the promise of a brighter, more harmonious world.

Thank you for joining us on this journey of spreading light and goodness.

Warm regards,
The Elnuur Team